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Cookies are small text files created on your device when you visit websites. The
information stored in a cookie is used to provide a better user experience. This
is achieved directly by remembering a visitor’s preferences and also indirectly
through providing the website owners with information about the visitor’s likes
and dislikes which are then fed back into the site design.
to the end user. Cookies can be placed by us (First Party) and also by some of our
partners (Third Party). We use two types of cookies:
These are First Party cookies created, managed and destroyed by the website technology.
These cookies are created when a visitor first lands on the site and destroyed when
the visitor leaves the site. Simple! The information stored in these cookies is
very basic, it helps with handling website errors, redirecting visitors to the right
section of the site and tracking where the visitors are coming from. No personally
identifiable information will be stored or collected.
These are cookies created by third party providers who supply services vital for
site operations. These cookies generally have a life time and are automatically
destroyed on reaching their expiry time.
Analytics are a class of software which monitor visitor behaviour once on the site
e.g. a visitor coming to a site will be given a unique identification number. Along
with this identification number the cookie will store where the user came from and
when. This information will be stored on the computer where the visitor accessed
the site. Moving to another computer, this information will not be available. Through
Analytics we can determine how to improve our site so that visitors can find what
they are looking for quicker. We use Google Analytics to achieve this.
There are many different types of marketing cookies. Most of them only store information
regarding the visit rather than the visitor. For example, once on the site a third
party cookie will hold information about the visit along with whether the visitor
purchased the product or not. All information is managed only by sophisticated systems
which generalise all the information and are not able to identify any visitor by
personal information, only through their interaction on our site.
Some of the information
from marketing cookies might be used for retargeting visitors who have not purchased
a certain product. Again, no personal information is stored here and the retargeting
merely works on the principle of visiting the site and not buying.
We totally understand your concerns. We are working very hard towards providing
our visitors an option to stop any cookies being created when on our site. However,
given our reliance on this particular technology this will take some time. You can
disable cookies from within your browser and this will not allow any website to
create cookies. Please click here to get detailed instructions on disabling cookies
based on your browser version.