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Brits 'least likely to want to reduce alcohol intake'

November 22, 2011

A survey by one of the nation's leading private health insurance providers has revealed Britons' reluctance to cut back their alcohol consumption.

Britain has one of the highest rates of alcohol consumption in the world, but citizens are the least likely to want to cut their intake, according to new research from private health insurance provider Bupa.

The insurer's international Health Pulse survey questioned more than 13,000 from 12 countries, including the UK.

Researchers found that Britons were 41 per cent more likely to drink alcohol than the international average.

Almost one in ten British respondents said they consumed alcohol every day.

However, 38 per cent admitted they did not want to reduce their alcohol consumption.

Dr Layla McCay, assistant medical director for Bupa, described the findings as "worrying".

She said: "Whether that is due to a lack of awareness about alcohol effects or whether we are simply in denial, there is clearly more work to be done to raise awareness of the associated risks and the real impact it can have on lives."

Chris Sorek, chief executive of Drinkaware, warned that exceeding the daily guidelines on a regular basis could affect people's sleep patterns and lead to serious health problems, such as alcohol-related liver disease and cancer.

He observed: "There is always an excuse to drink but there are plenty of reasons to cut down too."

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