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Over-50s choose DIY picnics and snacks over roadside service stations
August 30, 2011
A Saga survey suggests that many over-50s would rather pack a picnic or splash out on a pub lunch than eat at a service station or fast-food outlet.
Research suggests that over-50s are interested in both saving money and enjoying good-quality food during daytrips.
According to a survey of 1,000 adults from Saga Motor Insurance, just 24 per cent of over-50s planned to eat at a motorway service station over the recent bank holiday weekend, while one in five anticipated visiting a fast-food outlet.
In contrast, 48 per cent said they were likely to pull over somewhere off the beaten track to enjoy a home-made picnic, while 44 per cent intended to visit a pub at some point.
The research also revealed that 63 per cent of respondents take home-prepared snacks with them on car journeys.
The findings suggest that over-50s prefer saving money and enjoying tasty food to the convenience of service stations and fast-food joints.
Ros Altmann, Saga's director general, said: "At a time when the over-50s are feeling the squeeze, it's no surprise that people are seeking cost-effective solutions without compromising on quality."
Ms Altmann added that the idea of a flask of tea and a Tupperware sandwich box has been "reinvented by a generation who want good value for money but aren't prepared to compromise on taste".
Recent research by the AA revealed that 58 per cent of Brits were not planning an overseas holiday this year, with one in four blaming the economy.
The survey also found that just four per cent of respondents were planning a motoring holiday, given the high cost of petrol and diesel in the UK and Europe at present.
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